Relevant Coursework

Focused on our ability to recognize, evaluate and integrate business technologies in order to help small firms create value, solve contemporary issues, and gain competitive advantage in what has become a tech-driven business environment.

​

Assignments: 

• CRM Presentation - Select a CRM System and sell our boss (the professor) on the company that we need to acquire the system presented.

• HRIS Presentation - Selected an HRIS System to sell our boss (the professor) on the company that we need to acquire the system presented.

• Social Media Marketing Mad Libs Presentation - Choose a business concept and developed a social media marketing plan in order to attract the people that my team has identified to the company.

• SimplyAnalytics Team Presentation - Choose a client to work with  and used the SimpleAnalytics database to find a target market and possible variables to justify opening a second location.

• Individual Final Presentation - Choose a company to present on and persuaded the boss why we should use the company's services. 

Examines the impact of changes in the external macro environment on industries and individual businesses. It follows the PESTEL framework, which considers political, economic, sociocultural, technological, environmental, and legal forces. Ethical issues stemming from the external environment are also considered.

​

Assignments: 

PESTEL Deep Dives: Dive deeper into the PESTEL+E through research, arguments, pitches, and oral communication.

Roundtables: The purpose of roundtables is to help identify the opportunities or threats stemming from the external environment that are most deserving of the focal firm's time, attention, and resources.

Roundtable Reflections: Conduct an email to the "VP of Strategic Planning" discussing which emerging opportunity or threat we believe is the most important for the firm discussed to act upon. Why? Why is this idea or issue deserving of the firm's resources? 

Press Release: Work with teams to craft a press release announcing the launch of our new consulting firm specializing in business climate analysis.

Business Model Canvas: Complete a business model canvas for the assigned firm.

​

Demonstrated the ability to perform as sales and marketing professionals by implementing creativity, innovation, and oral communication to solve cases and challenges by conceptualizing, developing, and presenting a sales plan. Demonstrated the
ability to create and implement a personal branding strategy to get a job or be promoted.

​

Assignments: 

Personal Branding and Elevator Pitch: Aimed to learn how to promote ourselves by developing a 1-minute Branding Pitch.

Case 1: With OUR team, planed and created a company based on one of the 17 goals for sustainable development from the United Nations, to sell a product or a service or both to small and mid-size companies in Florida. 

Case 2:  With your team, defined the target market for our company. 

Case 3:  With your team, defined the Positioning for our company. 

Case 4: With your team, outlined the Marketing Communication Strategy for our company.  

Learn to use public and private data to make informed business decisions. Topics include issue identification, feasible solution generation, optimal decision selection, performance tracking, and persuasive writing.

​

Assignments: 

Problem Two-Pager: Completed a Problem Statement (Problem Two-Pager).

One-on-One Interview: Paired off with someone random and took turns acting as the interviewer/interviewee collecting data.  

Analyzing Qualitative Data: Completed the analysis of qualitative data collected and thought about the common themes on the case report.

Team Appraisals: In the performance appraisal, we evaluated our team members both on our ability to provide feedback and our ability to learn from the feedback we received, in addition to the actual performance ratings that our team members gave me. This creates a mock-up of a real word scenario of team appraisals.

Crystal Clean Car Wash Report: Created a formal report of a case study that is professionally structured as if we were serving a paying client. 

​

​